following is a reprint of an article written in the
September 2001 edition of AVN Online magazine.
Provides a Helping Hand to Newbie Webmasters
- - - - - - - - - - -
by Rebecca Gray
alternative paper New York Press (www.nypress.com)
President Jay Servidio, using the custom adult turnkey
Website as a prime example of how adult Websites are
“recession-proof.” ‘Course, we know about all that
— our questions were actually about Teleteria
itself. Relax, read on, enjoy.
Jay Servidio, President of Teleteria.net:
You’re gonna let me talk about my favorite subject.
Gray, Our Girl Friday: I could make stuff up.
JSPOT: [Pause.] Tried to get started in ‘92,
‘93 by raising $50,000 to put a piece of equipment
on an island of Anguila, down south, to sell 0-1-1
termination to this island. At that time, 0-1-1 was
very big in the audiotext market; audiotext, of course,
meaning phone sex.
RGOGF: Uh, what is this zero-one-one?
JSPOT: 0-1-1 is an international call. For
the question of 40 percent of phones in the United
States becoming blocked from dialing 900 numbers,
one of the answers was, get a deal with a foreign
government and put a box [in their country] that answers
calls and plays prerecorded messages or that answers
calls and bounces the call back to the United States
to play either a prerecorded message or connects with
a live girl.
RGOGF: It’s a brilliant loophole.
JSPOT: Yeah, well, it wasn’t my idea. The original
concept wasn’t my idea; but the phone sex industry,
how people made money, was to copy — which is what
happens in any industry — copy the original model
and try to make a better mousetrap. Eventually, phone
sex wore off, and we flipped over to adult Websites,
and then we hired a designer and then another designer,
and then we had a server connected to the Net in this
guys basement. When his wife found out what was on
the server, either he or the server had to leave (this
was New Canaan CT, where I’ve lived for the last 11
years. A very Christian, quiet, affluent sort of church-on-every-corner
kind of town... Letterman lives there) — his wife
just went nuts: “If our neighbors found out” — so
we moved into an online cafe and then we moved into
an ISP in Baltimore, and then I hired one of their
top programmers away. He put our five servers on an
Amtrak train, drove them up to New York, and we have
them at the Globix.com building — a cross between
NASA and Fort Knox — which is where Penthouse and
ICQ and all the big brokerage firms in Manhattan have
their servers. Right down the street from the courthouse.
Right down the street from the Federal Reserve bank,
the one with all the gold. They’re on the same ConEd
feed as that bank. It’s 24 hours a day. Under no circumstances
are they down. If New York has a power failure, they’ve
got diesel generators to back them up. Our stuff stays
on. It’s a very impressive facility.
RGOGF: So what exactly does Teleteria
key product is a custom adult turnkey Website. If
you’re interested in coming into this industry, we’ll
provide you with a custom-designed Website where you
own the domain, and the billing company name is set
up in your name so you get paid on all of your revenue
directly from the billing company. And your membership
section taps into a library that we’ve amassed over
the last five years of 100,000 pictures. And we buy
various feeds from other companies. The key element
here is that the client receives all of the money
directly from the billing company and does not — repeat
not— share this profit with Teleteria.
We are the only avenue through which people can come
into this industry, get treated fairly, and have an
opportunity to make a profit. The other companies
out there act as billing companies and take a percentage
of the revenue, which means there’s no account- ability.
It’s not fair for the people. We’ve got clients that
do really really well. Also, I teach classes for The
Learning Annex in New York and in Toronto, Canada
every month. “How to Get Started and Make a Profit
in the Adult Internet Industry.” One night, three
hours. What I stress about this industry is, you have
to control your money. All the revenue streams have
to flow through you and through no one else.
Have you found that there’s a basic design to adult
Internet success, lucrative for everyone, that you
can teach people?
JSPOT: At first, everybody needs a little hand-holding.
We provide it for them. I show them how to go to adult
search engines, link to adult sites, get banner trades,
referral programs, how to sell their exit traffic,
how to link to toy stores, how to make money off the
live video revenue and the live audio revenue.
RGOGF: How big is the Teleteria
JSPOT: About a dozen. We fluctuate between
10 and 14 people, depending on if we’re doing a trade
show. Around trade show times we get an influx of
new clients. In the summer, classes and Web traffic
both taper off, because the kids are out of school,
everybody’s outside. It’s a cyclical business, like
anything else. The package we put together right now
costs $10,000. It’s a 10-page Website, with $80,000
worth of content in the membership section. For the
average Joe coming into this business, they don’t
have “an extra” $10-$20,000 to buy a bunch of content
to put into a Website that may or may not make money.
With our package, they get a custom-designed Website
with a tremendous amount of content, and they’re ready
to rock and roll in seven to 10 days.
RGOGF: [Silence. Intake of breath.]
JSPOT: I’m writing a book.
RGOGF: [Exhale.] Tell.
JSPOT: It’s called Can You Use An Extra Couple
of Grand a Month?
RGOGF: Yes. I mean, yes.
JSPOT: The book is about the class that I teach;
how people can get started; my experiences and things
I do to maintain myself and my company. I'm involved
in karate, I train and teach karate four or five days
a week. Stuff I have to do to maintain happiness and
serenity in the environment of cash and sex 24 hours
a day. I didn't want to get into the adult industry.
Now that I’m in it, it’s got very little to do with
pornography for me. There was a time three years ago
when my company started to really really take off,
and I had a lot of disposable income, and I saw myself
going into a lifestyle that was... fruitless. That’s
when I got back into karate. Lost weight. Got focused.
There are huge rewards that keep coming into my life.
Servidio is President of Teleteria,
Inc., a company that has been building and hosting
commercial and adult custom Web sites since 1994.
clients are located all over the world.
to Pushlished Articles Main Page